I was wondering about the Google’s buzz as one of my students asked about the Google’s intention behind buzz. Before I get to know about buzz, I received various buzz comments on my Gmail’s status messages. I wanted to know the real motive of Google as I was a bit worried about the privacy of my status messages and the buzz comments that goes to everyone who follows me in buzz. As I googled in Google about Google’s buzz, the results introduced me a new terminology (new to me my dear geeks, not to you!) called “real-time web”.
Real-time web is about some technologies and practices that make the user receive information as soon as it is published by their authors. Some of the best and most renowned examples are Facebook’s “what’s on your mind?” and Twitter’s Tweets. They contribute a lot to real time search.
The search giant Google don’t want such things to be a threat to its position. Real-time web content is really making things work when it comes to instantaneous and immediate discovery of information added newly. As we guess that it affects the major business of Google, it has launched buzz. I wonder in what way their slow and delayed entry is going to give them a dominating place as far as real-time web is concerned.
Any search term that you enter in twitter’s home page will fetch you various related tweets. The most recent tweets will be placed at the top (Most recent, not most relevant). (Hi all, If you want to know the URLs that are tweeted in Twitter then you can visit Topsy. URL: http://topsy.com)
In a recent interview Larry Page of Google admitted that Twitter has done a great job when it comes to providing real time information. He also spoke about the tradeoffs in the accuracy of the information that is made instantly available to the users.
It seems that Google can’t buy twitter as it remains well with its “not for sale” policy. Google has already burnt their fingers in trying to buy Facebook. That’s why Google has forged partnerships with facebook and twitter through Buzz. Buzz is just Google’s push to make them self comfortable in real-time web search.
Search is still an unsolved problem and Google is striving hard with real-time search features. With a dynamic stream of real-time content from across the web, Google provides live updates to users from sites like Twitter and FriendFeed which are published seconds before. Google is working hard on mobile searches as the smart phones have redefined the meaning of “query”. By searching using voice, location and sight all from a mobile device, mobile search still requires a huge technological backbone.
Will Buzz and its collaborative working model of integrating Facebook and Twitter into Gmail be fruitful for Google in catching up with real-time search? Let’s wait and see where the buzz about Buzz is heading to.
3 comments:
Please don't worry that your personal information is floating around on various social networking "clouds".... the reason I am saying this is that it is too late for all of us who have been flaunting with a cool profile on facebook or orkut for quite a long time now... the moment we decided to step into the virtual world we should accept the reality that you are standing on top of the world and shouting out load about yourself....
And about our little master Google... it has always partnered or captured their opponents... in this case they have forged a successful partnership with both facebook and twitter to continue doing what they are good at - advertising...
So be prepared in the future to get hooked with such social spiders who at times help us a lot and at times help others by exposing our identity....
Also from now on we should think twice before saying "technology is my passion" to our interviewer since he might have read whatever rubbish that we might have written in one of the scraps or wall or blogs... after all we all are connected... ;)
Well, the buzz about Buzz is that google wants to be in race along with social networks. As of one's private info being broadcast, it is important for us (the users) to understand that it is a social network and whatever that is done there is social and for everyone to follow.
"Now, you need not shout, just scrap and you will be heard by the world"
Well said! The motivation behind BUZZ is the business tric that worked well in other community sites like 'Twitter'. That should have made search giant Google jealous of it.May be Twitter's "Follow me"
turned to Google's BUZZ.. Anyway if it is doing good, let it go on. Thank you sir for ur informative blog and for those people explaing its trade-offs. Keep Rocking...
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